THE BLEND | ELEVATED WELLNESS

The packaging redesign for The Blend was rooted in a full brand refresh I led for this elevated wellness company. With a new identity in place, complete with updated logo, typography, color palette, and tone, we turned our focus to transforming the packaging across 20+ SKUs. The goal was to create a system that felt clean, modern, elevated, think luxury for the wellness category! The result was a cohesive packaging suite that brings clarity, consistency, and elevated presence to every product on the shelf.